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Trade shows · Salone del Mobile

Photographer for Salone del Mobile in Milan

Stand with wooden slat walls and a long red table, shot in an empty hall

At a glance

Design fair photographer services for Salone del Mobile exhibitors in Milan: stand architecture photography, reportage for press offices and PR, and trade show video, with fast delivery and confidentiality.

Over ten years of trade show experience

Delivery
Same day; if you need it sooner, we agree on it
Confidentiality
I also work under non-disclosure agreements (NDAs); I publish nothing without written authorisation
Entry before opening
The stand builder's accreditation is needed, the company that sets up the stand: they give it to me directly
Coverage
Milan (Rho Fiera and CityLife) · also Fuorisalone events

Salone del Mobile is one of Milan's great design events. Stand builders and exhibiting companies need two different, complementary kinds of images: the stand in an empty hall, for portfolios and design awards, and reportage with the show in full swing, for press office and social media.

Photo and video services for Salone del Mobile

Stand with red seating and curved pink walls at Salone del Mobile

01

The stand in an empty hall

At Salone del Mobile, on request, I photograph the finished stand before opening: wood, mirrors, glossy surfaces and large lettering call for straight lines and controlled reflections, which is why I use tilt-shift lenses and polarising filters.

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Stand with a mirrored floor and moving visitors at Salone del Mobile

02

Reportage for exhibitors and press offices

With the show under way I photograph the stands with visitors in motion, meetings and PR moments, including Fuorisalone events. At the end of the day or in real time I deliver a selection of shots ready for press releases and social media.

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Blurred moving visitors in front of the large white lettering of a dark stand

03

Quick video and structured video service

For Salone del Mobile I prepare quick videos for reels and stories, or a structured service with interviews and product launches. A team of trusted videomakers works on site with me as the single point of contact, so photo and video follow the same line.

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Photos from Salone del Mobile

What changes at Salone del Mobile

At Salone del Mobile two different images are needed: the stand in an empty hall, for portfolios and design awards, and reportage with the show in full swing.

For the empty stand I use tilt-shift lenses and polarising filters, which keep lines straight and control reflections on glass and glossy surfaces.

The full working method, the same for every trade show →

Related case studies

Frequently asked questions about photography at Salone del Mobile

How soon do I receive the photos during the show?

Photos arrive within the agreed times, the same day; if you need them sooner, or for live communication, we agree on it.

Can you photograph the stand before opening to the public?

Yes, when the stand builder, the company that sets up the stand, gives me the accreditation to enter before opening: that way I photograph the stand clean, without crowds in the aisles.

Do you also make videos at Salone del Mobile?

Yes: quick trade show videos for reels and stories, or a structured service with interviews and product launches. On site I coordinate a team of trusted videomakers and act as the single point of contact.

This page is part of the trade show services: Photography Services for Trade Shows and Stands in Verona and Milan

Get in touch

Have a trade show, an event or a race coming up? Send me date, place and what you need: I'll reply right away with my availability.